Client Accomplishment: Deborah Hospital Foundation Web Site Initiatives

 

ASK Engineering Allows Deborah Hospital Foundation a Myriad of Secure Online Fund-raising Opportunities

Deborah Heart and Lung Center, Browns Mills, NJ is a provider of medical and surgical treatment to patients with Heart and Lung disease and children with congenital heart disease without distinction as to race, color, religion, age, national origin, handicap, or ability to pay and in support of clinical research for advancing the treatment of Heart and Lung disease.

As a not-for-profit medical fund-raising organization for Deborah Heart and Lung Center, Deborah Hospital Foundation is charged with the collection of supportive funds from contributors.

To compliment its very diverse forms of fund-raising, Deborah Hospital Foundation uses its Internet presence at http://www.deborahfoundation.org as a source for online solicitation and collection for several types of payment methods.

"Working with ASK TECHNOLOGIES, Deborah Hospital Foundation established its first website going live in March of 2000. Since its inception, the site has had approximately 430,000 hits, with the average being about 12,000 hits per month." said Carl J. Minardo, CFRE, Director of Finance and Administration, Deborah Hospital Foundation.

Visitors to the Deborah Hospital Foundation web site are greeted with the opportunity to register their interest in receiving information pertinent to the foundation and also relevant to their indicated interests. Several applications and databases utilized by the web site facilitate solicitation, payment, verification, tracking, accessibility, and responses for the members of the contributing community and for Deborah Hospital Foundation's administration and financial processes.

ASK TECHNOLOGIES work closely with Deborah Hospital Foundation to ensure donations and information gathered from the use of the Internet site strictly comply with the rules and regulations of HIPAA (Health Insurance Portability and Accountability Act).

The Deborah Hospital Foundation web site is engineered by ASK TECHNOLOGIES to allow for extensive fund-raising options through a secure online payment system. Site users can make general donations, tributes, memorials, planned, corporate and foundation giving, and ticket sales for events held regularly by the Deborah Hospital Foundation Headquarters and by the Regional Offices of the Deborah Hospital Foundations. These offices are located in Florida, New Jersey, New York/New England, and Pennsylvania. Connections to the in-house UNIX system - designed and implemented by ASK TECHNOLOGIES - are enables to store and track user registrations by interest and other parameters.

"Deborah has yet to utilize the site for a direct e-mail campaign for fund-raising. With just a passive asking for donations, the site averages $1,5000.00 per month or over $55,000 since inception," said Minardo.

Deborah Hospital Foundation also operates the Children of the World®Program and the web site http://www.childrenoftheworld.org/ which connects to the Deborah Hospital Foundation web site Children of the World ® information pages and permits secure online donations and endowments to the Children of the World ® Program.

"The effects of ASK TECHNOLOGIES have given Deborah Hospital Foundation the opportunity to get its message out to an audience not available to the Foundation in the past. With our website we are positioned to stay on the cutting edge of technology and fund-raising," said Minardo.

With regular upgrades and scalable, extensible interactive design, the Deborah Hospital Foundation web site is engineered to serve the online information needs of a growing community of supporters and contributors as well as to facilitate fund-raising requirements now and in the future. ASK TECHNOLOGIES is proud to assist this world-class humanitarian organization in its Internet initiatives.

Read more on ASK's relationship with the Deborah Hospital Foundation on our web site (click on "about" and "Selected Accomplishments") at http://www.asktech.com .

Note: Clients mentioned in this article should not be contacted directly. For more information about the client or accomplishment, contact the ASK consultant for this account or contact our corporate headquarters at (610) 617-0300.
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